Scott Levy – NASCAR is Back in Mexico
NASCAR is Back in Mexico
By: Scott Levy
NASCAR is coming back to Mexico. After a year hiatus in 2016, there will be a full NASCAR Mexico Series in 2017. This is exciting news for NASCAR as the sport is working to expand its fan base by bringing in more Latino fans. There will be two exhibition races for the series this year on December 3rd and 4th in Mexico City, followed by a full slate of races next year.
Peak Will Be the Title Sponsor
The NASCAR Mexico Series will be sponsored by Peak, a division of Old World Industries. The radiator and cooling products brand is a perfect match for NASCAR, and this will be the third NASCAR component that Peak sponsors. They are a secondary sponsor for Sprint Cup Series driver Clint Bowyer’s No. 15 Chevrolet. Peak also sponsors iRacing.com, the eSports partner of NASCAR.
NASCAR officials are thrilled with the chance to get the NASCAR Series running again thanks to the partnership with Peak. As reported by Motorsport.com, Steve O’Donnell, the executive vice president and chief racing development officer for NASCAR said, “This was huge for us. When you look at the talent that is coming out of Mexico, we felt like we were just on the cusp of being really successful.”
All Races Will Be in Mexico
Part of the reason that the NASCAR Mexico Series was idle for a year was that it was in need of reorganization. The competition previously held a race every year in Phoenix. That was a move designed to help build the fan base for the competition, but it was a move that the teams in the series often grumbled about.
The level of resources necessary for Mexican racing teams to cross the border was more than they could comfortably expand. Therefore, they have decided to do away with all races in the United States. Every race of the NASCAR Mexico Series will be held within the nation’s borders next year.
Exciting Time for NASCAR
This is an exciting time for NASCAR as it expands further into the Latino market. Just this past summer, Daniel Suárez became the first Mexican-born driver to win a national NASCAR event. He captured the checkered flag in the Xfinity Series event that was held on June 11 at Michigan International Speedway.
Running the NASCAR Mexico Series will help to further improve the status of auto racing as a sport in the minds of Mexicans. As more people become fans, it will help to increase the numbers of Mexican-born drivers that are able to compete at the top levels of NASCAR. It is only a matter of time before the first Mexican-born driver wins a Sprint Cup Series event.
It will be exciting to watch how the NASCAR Mexico Series does next year with its first full year of racing exclusively on Mexican soil. With a major sponsor like Peak onboard now, the series is set to do big things as it grows towards a bright future south of the border.
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