PRESS RELEASE – KFC to Partner with Greg Biffle in 2016 Starting at Daytona Speedweeks
KFC to Partner with Greg Biffle
in 2016 Starting at Daytona Speedweeks
CONCORD, N.C. (Jan. 20, 2016) – Roush Fenway Racing has announced a multi-race partnership with KFC as a primary partner for Greg Biffle and his No. 16 Sprint Cup Series team during the 2016 season. The partnership will kick off at Daytona Speedweeks and include primary placement in the famed Daytona 500 and Sprint Unlimited All-Star events at Daytona International Speedway.
The partnership in Daytona will feature KFC’s recently launched line of smoky and crispy ‘Nashville Hot’ chicken, which comes just in time for the launch of the 2016 NASCAR season. Nashville Hot is available on KFC’s first ever tailgate platter; perfect for tailgating at events, watching sports and hosting group parties.
“It’s definitely exciting to have KFC on the car,” said two-time NASCAR Champion Biffle. “I don’t think there is a more iconic brand out there; who didn’t grow up loving KFC? Their new spicy, smoky and crispy Nashville Hot Chicken is now available nationwide – which I am very excited about – and I can’t wait to get to Daytona, enjoy a couple of tailgate platters with the team and hopefully put the Colonel in victory lane at our biggest race of the season.”
A perennial NASCAR Sprint Cup Chase contender, Biffle has scored 55 NASCAR wins and two championships during his celebrated career. He captured the pole for the 2004 Daytona 500 after winning the 2003 summer event at the 2.5-mile track known as the ‘World Center of Racing.’
“We are very happy to be teaming with Greg Biffle and Roush Fenway Racing and especially to partner with them for the Daytona 500,” said Kevin Hochman, KFC U.S. CMO. “Greg and Roush Fenway have a strong tradition of winning at Daytona, and we can’t think of a better way to launch our new Nashville Hot Chicken than at NASCAR’s biggest race of the season where we will be promoting the biggest thing in spicy chicken since Buffalo wings.”
In addition to looking for his second trip to victory lane at Daytona, Biffle will aim for Roush Fenway’s seventh win at Daytona in the Sprint Cup Series and its third Daytona 500 victory.
“We are proud to welcome KFC to the Roush Fenway Racing family with Greg and the No. 16 team,” said Roush Fenway president Steve Newmark. “We know they will be a great partner going forward in 2016 and look forward to a strong partnership launch as the season kicks off in Daytona.”
The Daytona 500 is set for Sunday, Feb. 21 at 1 p.m. ET and will be televised live on FOX. The Sprint Unlimited will kick off the 2016 season on Saturday, Feb. 13 with the Daytona 500 qualifying duel races scheduled forThursday, Feb. 18.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
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